The letter from our CEO.

Health is the silent foundation of our lives. Yet, we operate within a reactive, complex system that waits for illness to act, and which we only get to know at the worst possible time. Another form of medicine is emerging in Europe: functional, integrative, preventive. But the infrastructure to practice it at scale doesn't yet exist.

In the summer of 2019, my father had a TIA, a precursor to a stroke. Conventional medicine recommended a stent and lifelong statins; functional medicine, a change in lifestyle and tailored supplementation. Looking at what he needed to take, we discovered a broken system: five or six labs, a practitioner who wasted an incredible amount of time prescribing, and less than 30% of prescriptions actually purchased. All the value of the consultation evaporated at the point of purchase.

Our vision with Simplycure is simple: to make prevention the new standard of care in Europe. A single interface for the practitioner, a simplified journey for the patient, and finally, adherence that meets expectations. So that one day, living healthily to 100 years old is no longer an exception, but the rule.