Laurence Trouman is a naturopath, nutritional therapist and specialist in dietary profiling. Her practice rests on very personalised follow-up, where supplements are an add-on to the dietary framework, not the basis. She works in particular with clients who have ADD and with overwhelmed mothers, two profiles for whom adherence to a multi-supplement protocol needs an external support mechanism. Before Simplycure, that mechanism relied on her own logistical rigour: multiple logins, electronic recommendations redone when a brand email got lost, high-street pharmacies as a fallback.
Before Simplycure, Laurence logged into each brand's website, credentials in hand, to generate an electronic recommendation sent by email. “The problem was that not all brands let you resend the email when the client did not receive it, so I had to redo the recommendation, in short, it took me a lot of time.” For the client: a trip to the pharmacy, not finding the product, accepting a substitution that had nothing to do with it.
With Simplycure, two mechanisms follow one another. “Being able to recommend little gem brands while combining the best supplements from each brand into one order, so you do not multiply shipping costs.” And above all, the personalised intake schedule sent straight to the client: when to take it, for how long, notes. “Many of my clients have ADD or possible ADHD, and are super overwhelmed mums with children. The schedule that sets out exactly when to take each product means they forget their supplements less often.”
And the automatic reminder Simplycure sends does the rest: “A much higher order rate than when I recommended several brands separately.”
OVER 12 months of activity
“The schedule that sets out exactly when to take each product means they forget their supplements less often.”
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