If you recommend supplements, you know the pattern. A brand offers you a partnership, you get a promo code, and you promote its products to your community or your patients. It is simple, but it is a trap: you are no longer recommending what you judge to be best, you are recommending whatever one single brand has chosen to give you to promote.
An independent practitioner should be able to draw on everything that exists, not just one supplier's catalogue. That is exactly the problem the Simplycure Shop has been built to solve.
The single-brand affiliation trap
Classic affiliation relies on exclusivity. You are tied to one brand, its range becomes yours, and your credibility gradually merges with theirs. Three limitations quickly appear. First, selection: you can only offer what the brand carries, even when a better option exists elsewhere. Second, independence: it is hard to present yourself as neutral when you only promote a single brand. Third, dependence: if the terms of the partnership change, your entire recommendation set-up is shaken.
The result is a constant compromise between your professional judgement and the framework imposed by a commercial partner.
Taking back control: the multi-brand shop
The Shop turns this logic on its head. Instead of starting from a brand, you start from your own judgement. You build your selection by drawing on the entire Simplycure catalogue: 300 brands, 4,500+ products. You are no longer tied to anyone. Your shop carries your name, your selection, your practice, not a supplier's showcase.
In practice, you get your own online shop, tailored to your image, with your photo, your bio and the URL of your choice. You decide everything: what you feature, how you organise it, and who you share it with.
Two uses, one tool
The Shop serves two very different everyday situations for a practitioner.
The first use is distribution. If you are active on social media, your shop replaces single-brand affiliation with a multi-brand showcase that you share with your community. You remain in control of your selection, without exclusivity.
The second use is prescribing. In consultation, you do not always have time to build a recommendation product by product. You simply send your patient the link to your pre-filtered shop: they access your selection, and both purchase and repurchase become immediate. Your shop becomes the go-to place where your patients find what you recommend.
How it works
Setting up a shop takes a few minutes. You first create your profile: photo, profession, bio, and your shop's URL, which you can make visible or not whenever you wish. You then customise the banner and colours, and set a discount for your patients.
Then comes the key step: collections. You can fill them automatically. Starting from your favourites, the AI pulls in and sorts your products into your categories, by need: sleep, stress, menopause, digestion. You can also build your collections by hand, adding or removing products, renaming a category. Finally, you choose whether to give access to the whole catalogue, or to limit your shop to your strict selection.
To share it, you have the link, a one-click invitation to all your patients so they can reorder, and even business cards with a QR code, sent to your practice, that link straight through to your shop.
What this changes for the patient
For the patient, the experience is simple and reassuring. They receive a link, see your selection organised by need, and get a discount on products. They are no longer left alone facing a huge catalogue: they access a vetted selection, their practitioner's own.
The Shop is not a prescribing engine and does not designate any “best product”. The selection is yours, under your responsibility, and clinical judgement remains entirely yours.
Independence as a stance
At its core, the Shop answers a simple question: who does your recommendation belong to? As long as you depend on a single brand, the answer is never entirely you. By drawing on 300 brands and 4,500+ products, you reclaim that independence, and you turn your selection into an asset that is truly yours.
It is free for practitioners, and available today on Simplycure.
