William Detry is co-founder and CEO of Simplycure, a Belgian platform for health professionals that centralises more than 3,000 products from 150 partner brands to make recommending supplements easier. A graduate of the Solvay Brussels School, he co-founded Simplycure with Victor Boels after pivoting from a personalised cures model to a B2B solution serving practitioners. His mission: to make Simplycure the leading platform in Europe for more preventive, personalised and integrative medicine.